I started drumming in 1989 when the Internet was nonexistent to us all. There was no way for people to follow and keep up with my shows as I began to tour at a very young age performing locally and internationally, making friends and gaining fans in different parts of the world, then known as the Little Drummerboy.
I consciously started branding myself when I was introduced to Facebook by a friend in 2007. I got told that it’s a great way to get your face out there, and I ran with it because I was already actively gigging and wanted to grow my following. I started a fan page, and surprisingly, a lot of people found me and started following me as FB got more popular. Later I chose the name Jstar, and it stuck.
One important thing I’ve learned in this process is that being unique and real is what stands out to other brands and makes them want to associate with you. It is also essential to remain a student in your industry while building your brand & online presence. You are the product. Therefore, you have to believe in what you are, that being your authentic self, your character, personality, and interaction with fans will make you an opinion leader. Know your target market and the industry well.
Building a brand is being an open book individually, especially when you’re playing drums because your spirit comes through what you do.– Jstar Zacheus
I’ve had to reinvent myself to adapt and grow from being just Jstar Zacheus, the session drummer to Pastabdxll, the artist. Social media has been an essential tool and made it much easier to connect, build, and share my #IJUSTWANNAPLAY lifestyle with the world. Consistency is a primary key, never leave your followers hanging, keep them excited about your growth as they are inspired by you to grow.
Always remain teachable and surround yourself with people that know more than you about what you’re doing. Building a brand is being an open book individually, especially when you’re playing drums because your spirit comes through what you do. Never find yourself thinking, “what would he do” or “how would he play it,” just play your heart out. You are supposed to suck at some point. If that’s now, then you’re facing endless possibilities for growth and development. Don’t overthink it like you don’t think about breathing every time. When you understand this, then building a brand that will touch people in ways that brings your business and brand to places in the world that you could never even imagine are things I have lived to see. Have fun building and presenting yourself to the world.